The annual Premium Spirit Release is here

2013-10-25

VANCOUVER – On Saturday Nov 2, BC Liquor Stores is offering customers the opportunity to purchase an array of premium, global spirits at select locations that will excite avid collectors, connoisseurs and enthusiasts.

 

This year’s release includes some extremely old and rare scotches, highly sought-after bourbons from Kentucky, excellent Irish and Canadian whiskies, a special rum from Bacardi and an exceptional cognac from Courvoisier. Of particular note is the Highland Park 50-year-old, the AUCHENTOSHAN 1966 – of which only four bottles will be available in Canada – and the Old Pulteney 40-year-old.

 

BC Liquor Stores has produced a brochure that provides tasting notes, product photos and lists per customer bottle limits where applicable. The brochure is available online here: http://www.bcliquorstores.com/promotion/premium-spirit-release-november-2

 

The annual BC Liquor Stores Premium Spirit Release is to the lovers of spirits what the annual BC Liquor Stores Bordeaux Release is to wine enthusiasts. The flagship store at 39th and Cambie hosts a line-up of customers who are provided with coffee and food while they wait for the store to open, and for their opportunity to purchase that special bottle for safe keeping or for enjoying with family and friends.

 

Quick F acts:

• In all, there are 65 products being offered that range in price from $50 for a bottle of Irish whisky from the Poitin Teeling Whiskey Company to $16,800 for the bottle of Highland Park 50-year-old Scotch.
• Product tastings will be taking place at a number of Signature BC Liquor Stores throughout the day. Information on the tasting events can be found here: http://www.bcliquorstores.com/event
• A list of participating stores can be found here: http://www.bcliquorstores.com/event/annual-bc-liquor-stores-premium-spirit-release


Media contact:
Vince Cournoyer
BC Liquor Distribution Branch
604-252-3029