Mission, Vision & Values
VISION
Service. Relationships. Results.
MISSION
We are a responsible wholesaler and retailer of liquor and cannabis that contributes funds to vital BC public services.
VALUES
Service
We strive for excellence in serving our customers, coworkers and stakeholders.
Social Responsibility
We support responsible consumption, the environment and charitable giving.
Integrity
We are ethical and accountable.
Respect
We treat people with fairness and dignity.
People
We recognize people as our greatest asset.
Continuous Improvement
We seek out new ideas in our pursuit of excellence.