BC Liquor Stores to release premium spirits this weekend

VANCOUVER – To the delight of spirit enthusiasts, connoisseurs and collectors, select BC Liquor Stores will release a wide range of global spirits this weekend at the annual Premium Spirit Release.

On Saturday, Nov. 1, 2014, customers will be able to choose from more than 85 new, classic and ultra-rare products to suit a variety of tastes and budgets.

This year’s release is chock-full of whiskies from around the world – from Kentucky bourbons, such as Pappy Van Winkle, to premium Irish, Canadian and Japanese whiskies and awardwinning collectible scotches, such as the Lagavulin 37-year-old. An exclusive single cask of BenRiach 1998 – hand-selected by BC Liquor Stores spirit experts – will be included in the release. The event also includes cognacs from Courvoisier and a small-batch tequila from Herradura.

There are many premium products in the $50 to $100 range, but the pièce de résistance this year is a Macallan 62-year-old scotch in a Lalique crystal decanter, retailing for $25,000 and one of only 400 bottles produced worldwide.

A tasting with Dan Volway, brand ambassador for Macallan, Highland Park and Famous Grouse, will take place at the 39th and Cambie BC Liquor Store at 9:30 a.m on Nov. 1, 2014. Full details on spirit-tasting events can be found here: www.bcliquorstores.com/event.

Quote:
Adele Shaw, portfolio manager for spirits, BC Liquor Distribution Branch –
“We’ve got something for everyone in this release – amazing products that will appeal to the novice, the collector, the adventurer and the avid spirit enthusiast. As we head into the holiday
season, this is also a great opportunity to purchase some incredibly unique gifts.”

Quick Facts:
• All products will be featured at the 39th and Cambie Signature BC Liquor Store, with other Signature BC Liquor Stores also featuring some products.
• There are bottle limits on the rarest products.

Learn More:
A full brochure featuring all the products, tasting notes and bottle limits is available here:
www.bcliquorstores.com/files/spiritreleasebrochure2014-web.pdf

Media Contact:
Tarina Palmer
BC Liquor Distribution Branch
604 252-3028
[email protected]