More than $500,000 raised by BC Liquor Stores for 2014 dry grad

VANCOUVER – Whether it’s river rafting, overnight bowling, boat cruises or laser tag, more
than 52,000 B.C. students can celebrate their graduation at safe, alcohol-free events, thanks in
large part to funding raised by BC Liquor Stores’ annual Support Dry Grad campaign.

This year, customer donations to the Support Dry Grad campaign totalled $508,942 – more
than double the amount raised by the campaign a decade ago.

Organized by students, parents and schools, dry grad events enable students to mark this
important milestone in fun, alcohol-free ways. This summer, donations made at BC Liquor
Stores will support dry grad events throughout the province for more than 270 schools in 56
school districts, as well as for 33 independent schools.

This year’s Support Dry Grad campaign ran from Feb. 24 to March 31.

Since 2001, BC Liquor Stores’ Support Dry Grad campaign has raised more than $5.4 million.
The campaign is an integral part of the BC Liquor Distribution Branch’s efforts to prevent
underage drinking and promote zero consumption by minors. 

Quotes:
Attorney General and Minister of Justice Suzanne Anton –
“BC Liquor Stores’ annual Support Dry Grad campaign complements the tremendous efforts
made by students, parents and school districts to ensure high school students celebrate their
graduation safely at an alcohol-free event.”

“Our thanks go out to the many generous customers who donated to this important campaign,
and we encourage all graduates to celebrate their hard work and success in a fun and
responsible manner.” 

Liquor Distribution Branch general manager & chief executive officer Blain Lawson –
“Year after year, thanks to the ongoing financial support provided by BC Liquor Stores’
customers and employees, more students celebrate graduation safely and responsibly at dry
grad events in their communities. We are very proud to support fun, safe graduation events for
the class of 2014 and we wish them all the best.” 

Learn More:
BC Liquor Stores’ Dry Grad campaign:

http://www.bcldb.com/corporate-social-responsibility/community-fundraising/support-dry-grad

Media Contacts:

April Kemick
Communications Manager
Liquor Distribution Branch
604 252-3034

Tarina Palmer
Senior Communications Program Officer
Liquor Distribution Branch
604 252-3028