Popular Premium Spirit Release adapts to keep BCLS customers safe

BURNABY, BC - An amazing selection of whiskies and highly sought-after spirits from around the world make up the 2020 Premium Spirit Release from BC Liquor Stores (BCLS) on November 14, 2020.

“On top of the fabulous whiskies we have on offer, there are limited edition cognacs, single estate tequilas, amazing rums, and decadent liqueurs,” said Adele Shaw, Category Manager for BCLS. “The event also features limited edition and sought-after bourbons from Kentucky as well as some well-crafted whiskies from Japan and Canada,” she said.

Doors open at 7:00 a.m. on November 14^th at 30 participating BCLS (listed below). To ensure the safety of customers and employees, the number of people within each store will be limited and physical distancing measures will be in place within the store and for the line up outside. The outside line up will be permitted only on the day of the release.  BCLS is recommending customers bring their own face mask to wear while in store and waiting in line.

In an effort to manage crowds and provide spirits fans across the province with the opportunity to participate in this year’s Premium Spirit Release, BCLS invited customers to pre-order a selection of products during a three-day window in October. Online demand for highly sought after products   exceeded supply five fold in some cases, however a wide selection of premium spirits will still be available on November 14^th at participating stores.

There was also an online draw where over 400 customers vied for the opportunity to purchase one of The Collectibles, a selection of extremely rare whiskies that include The Macallan Genesis 72-Year-Old, with a price tag of $82,500, and The Glenlivet 1954 Private Collection from Gordon & Macphail at $23,000.

BCLS are operated by the BC Liquor Distribution Branch (LDB), which is proud to contribute over $1 billion annually to the Province of British Columbia.  Our contribution helps provide financial support for vital public services including health care and education.

Media contact:
LDB Communications
[email protected]
604 252-7481

BC Liquor Stores participating in the Premium Spirits release: