Share a bear and spread cheer this holiday season

VANCOUVER — The twin teddy bears are back for the annual Share-a-Bear campaign which launches this week in BC Liquor Stores throughout the province.

From now until Christmas, BC Liquor Stores customers can purchase a set of twin pandas for $12.50, and one of the twins will be shared with a local community charity.

Each year, BC Liquor Store employees select charities in their communities that help families in need — from children's hospitals to shelters — then distribute the donated teddy bears in time for the holidays.

Customers can also participate in a free draw for a giant panda bear that is approximately 56 centimetres tall. Each BC Liquor Store will have two giant panda bears up for grabs.

Quote:
Lise Phang, visual presentation manager, BC Liquor Distribution Branch —
"The Share-a-Bear campaign is a central part of the annual holiday season in BC Liquor Stores. An annual tradition, this campaign ushers the stores and its customers into the spirit of the holidays — sharing joy and happiness with those less fortunate."

Quick Facts:

• BC Liquor Stores donated more than 23,000 bears to charities in 2014.
• More than 600,000 bears have been donated to charities, shelters, and hospitals since the program began in 1989.
• This year more than 25,000 panda bears are ready to be shared.

Media Contact:

BC Liquor Distribution Branch Communications
604 252-3029