Win A Chance To Purchase Samuel Adams Utopias Beer

VANCOUVER – BC Liquor Stores has acquired a small supply of the highly sought-after, limited release Samuel Adams Utopias® premium craft beer. A draw is being held to provide customers throughout the province with an opportunity to purchase one of these special beers.

Samuel Adams describes Utopias® as a strong, rich, dark beer with fruit notes and a rich, malty sweetness. Utopias® is brewed in small, limited batches, each with its own blend of vintages, some having aged up to 19 years in Samuel Adams’ Boston brewery. This beer is not carbonated and has a higher alcohol by volume percentage, reminiscent of a deep, rich port, fine cognac or aged sherry that can be opened and closed, and enjoyed at leisure.

There are fewer than 15,000 limited release bottles available annually. This year, there are two editions – the 10th Anniversary Edition and the 2013 Edition – and BC Liquor Stores has been supplied with both. Each edition comes in a 710 ml bottle and has a retail value of $150.

This is the first time BC Liquor Stores is holding a draw to provide customers from across B.C. with an opportunity to purchase a limited supply product. Participants are limited to one entry per person. Full draw rules and individual entry ballots can be completed in person at any one of the 195 BC Liquor Stores locations or submitted online at: www.bcliquorstores.com

The draw officially closes at midnight on Feb. 14, 2014. Winning entries will be drawn on Feb. 21, 2014, and individuals will be contacted immediately following the draw.

Tasting notes, product photos and contest entry rules are available at all BC Liquor Stores and online at: www.bcliquorstores.com

Quick Facts:

• There are a total of 84 Samuel Adams Utopias® available for purchase.
• Samuel Adams Utopias® has a high alcohol content of 28% ABV.

Media Contact:
Vince Cournoyer
BC Liquor Distribution Branch
604 252-2874